SMX Search Analytics?
I will be speaking on the Analytics & Competitive Intelligence at SMX Search Analytics, in Toronto, at the end of March/start of April.
The rest of the panel looks very strong: Helen Overland, from non linear creations; Khalid Saleh, from Invesp; and Dharmesh Shah, from Hubspot will all be participating. Vanessa Fox will be moderating.
My session will focus on 2 key areas: how to communicate competitive intelligence data within your organization and how to take effective action based on this data.
I will be the 2nd Apogee speaker at Search Analytics. Alissa Ruehl from Apogee will also be speaking. She will be part of the Analyzing & Converting Paid Search Traffic panel. Alissa heads up our Website Effectiveness practice, so she will bring a lot to the panel.
Look forward to our panel.
See you in Toronto!
Looking forward to it to…would love to see if we can get our panel together for coffee or a drink prior to us getting onstage. When you do you get in? Maybe we could talk Monday afternoon/evening before things get going?