The rest of the panel looks very strong: Helen Overland, from non linear creations; Khalid Saleh, from Invesp; and Dharmesh Shah, from Hubspot will all be participating. Vanessa Fox will be moderating.

My session will focus on 2 key areas: how to communicate competitive intelligence data within your organization and how to take effective action based on this data.

I will be the 2nd Apogee speaker at Search Analytics. Alissa Ruehl from Apogee will also be speaking. She will be part of the Analyzing & Converting Paid Search Traffic panel. Alissa heads up our Website Effectiveness practice, so she will bring a lot to the panel.

• The date is set: April 27, 2009.
• The location is set: Norris Conference Center
  
• The program is set and session details will be be posted soon.
• The keynote speakers, Dion Hinchliffe and William Hurley, have been announced. The other speakers are locked in and information is being added to the event site.

I will be speaking on the Search, Analytics and Metrics panel. More information on the rest of the panel will be coming soon.

You can get updates and more details by following @ia09 . Alternatively, it looks like we have settled on the #ia09 hash if you want to keep up with the conversation. We can see how many people interested in IA Summit 2009 #ias2009 show up .

Handout:

Here is a PDF of the handout from today’s session. Will follow-up with a more web friendly version and also answers to a couple of follow-on sessions.

Links:

Also, here are links to a couple of the resources that were mentioned as well.

• Measuring the Immeasureable: Visitor Engagement
• Snap Summit: User Engagement Panel
• Coremetrics Benchmark Report (full disclosure – I used to work there.)