I will be speaking on the Analytics & Competitive Intelligence at SMX Search Analytics, in Toronto, at the end of March/start of April.
The rest of the panel looks very strong: Helen Overland, from non linear creations; Khalid Saleh, from Invesp; and Dharmesh Shah, from Hubspot will all be participating. Vanessa Fox will be moderating.
My session will focus on 2 key areas: how to communicate competitive intelligence data within your organization and how to take effective action based on this data.
I will be the 2nd Apogee speaker at Search Analytics. Alissa Ruehl from Apogee will also be speaking. She will be part of the Analyzing & Converting Paid Search Traffic panel. Alissa heads up our Website Effectiveness practice, so she will bring a lot to the panel.
Ian Strain-Seymour speaking, web analytics Search Analytics, SMX, speaking
I spoke at WAW Austin today. We had a nice meeting session, trying a new location, Grapevine Market. Great questions from the group, but @Biren, Bruce, Jeff, and Sara really stood out. @dirkmshaw wasn’t there, but we talked about his tweeted question re: talking about engagement for your CFO.
Handout:
Here is a PDF of the handout from today’s session. Will follow-up with a more web friendly version and also answers to a couple of follow-on sessions.
Links:
Also, here are links to a couple of the resources that were mentioned as well.
Ian Strain-Seymour social, speaking, web analytics user engagement, WAW, web analytics
I will be speaking at this month’s Web Analytics Wednesday Austin. The focus for this month’s (February 2009) session will be on techniques for measuring user engagement.
Ian Strain-Seymour speaking, web analytics Austin, social, speaking, user engagement, WAW, web analytics