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SMX Search Analytics?

February 28th, 2009 2 comments

I will be speaking on the Analytics & Competitive Intelligence at SMX Search Analytics, in Toronto, at the end of March/start of April.

The rest of the panel looks very strong: Helen Overland, from non linear creations; Khalid Saleh, from Invesp; and Dharmesh Shah, from Hubspot will all be participating. Vanessa Fox will be moderating.

My session will focus on 2 key areas: how to communicate competitive intelligence data within your organization and how to take effective action based on this data.

I will be the 2nd Apogee speaker at Search Analytics. Alissa Ruehl from Apogee will also be speaking. She will be part of the Analyzing & Converting Paid Search Traffic panel. Alissa heads up our Website Effectiveness practice, so she will bring a lot to the panel.

Follow-up to WAW Austin February 2009

February 11th, 2009 No comments

I spoke at WAW Austin today. We had a nice meeting session, trying a new location, Grapevine Market. Great questions from the group, but @Biren, Bruce, Jeff, and Sara really stood out. @dirkmshaw wasn’t there, but we talked about his tweeted question re: talking about engagement for your CFO.

Handout:

Here is a PDF of the handout from today’s session. Will follow-up with a more web friendly version and also answers to a couple of follow-on sessions.

Links:

Also, here are links to a couple of the resources that were mentioned as well.

Web Analytics Wednesday Austin – February 2009

February 9th, 2009 No comments

I will be speaking at this month’s Web Analytics Wednesday Austin. The focus for this month’s (February 2009) session will be on techniques for measuring user engagement.