Units matter
February 16th, 2009
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I was reading the Austin Statesmen online today when an ad caught my eye. At first I thought it was because the design used a particular shade of green known around our house as Ellen Green because my wife wears it so much. Then I thought it was because the designer had accomplished the difficult task of combining the blue, green, and aqua with the pink background. Finally I realized I was attracted because something was missing.
Do you see it? (or rather do you what isn’t there?)
Screen capture of Dillard's display ad for an Estee Lauder promotion