Archive

Posts Tagged ‘Search Analytics’

SMX Search Analytics?

February 28th, 2009 2 comments

I will be speaking on the Analytics & Competitive Intelligence at SMX Search Analytics, in Toronto, at the end of March/start of April.

The rest of the panel looks very strong: Helen Overland, from non linear creations; Khalid Saleh, from Invesp; and Dharmesh Shah, from Hubspot will all be participating. Vanessa Fox will be moderating.

My session will focus on 2 key areas: how to communicate competitive intelligence data within your organization and how to take effective action based on this data.

I will be the 2nd Apogee speaker at Search Analytics. Alissa Ruehl from Apogee will also be speaking. She will be part of the Analyzing & Converting Paid Search Traffic panel. Alissa heads up our Website Effectiveness practice, so she will bring a lot to the panel.