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Posts Tagged ‘usability’

Units matter

February 16th, 2009 No comments

I was reading the Austin Statesmen online today when an ad caught my eye. At first I thought it was because the design used a particular shade of green known around our house as Ellen Green because my wife wears it so much. Then I thought it was because the designer had accomplished the difficult task of combining the blue, green, and aqua with the pink background. Finally I realized I was attracted because something was missing.

Do you see it? (or rather do you what isn’t there?)

Screen capture of Dillard's display ad for an Estee Lauder promotion

Screen capture of Dillard's display ad for an Estee Lauder promotion

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